Bideona, founded in 2018, is a winery based in the heart of Rioja Alavesa which offers a new perspective on Rioja wines: here the emphasis is on site, rather than ageing. The vines are extremely old and low- yielding; many were planted in the 1920s, 1930s and 1940s and they deliver concentrated juice with a clear identity. Vines are planted on hillsides in soils with a high percentage of limestone, a characteristic that sets Alavesa apart from the rest of Rioja, together with high altitude and vineyard age. The winemaking philosophy is to obtain very pure, fresh and well-textured wines that reflect their origin.